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System gastronomy is a form of catering with standardised processes, a uniform concept and central control across multiple locations.
Chain catering (systemised gastronomy) is a special type of operation within the hospitality sector that distinguishes itself from individual, owner-run establishments through standardised organisational structures and processes. The focus is on the efficiency and uniformity of operational procedures, with the aim of offering a consistent product range of consistent quality. Key features are defined business concepts, central control and the standardisation and multiplication of procedures.
All key processes are coordinated by a head office and implemented uniformly across the branches. The branches follow standardised procedures set out in extensive manuals covering the following areas:
The appearance and fit-out of the branches as well as the quality of the food and drink are also standardised. Many chain catering companies are part of a franchise system in which the franchisor provides proven concepts for a fee. Standardised concepts reduce the workload and enable efficient staff and stock management, while guests benefit from a consistent corporate identity.
Whether a company is classified as chain catering is based on an analysis of concepts for replication, market development and a sophisticated corporate design. Criteria assessed include the ability to be multiplied, existing standards, central purchasing and marketing control as well as uniform fit-out and customer-service standards.
The market comprises segments such as quick service, full service, leisure catering, location-specific catering and event catering. In 2021, revenue in Germany was around 21 billion euros (36% of the catering market); in 2023 it rose to around 31 billion euros, accounting for 37% of the entire out-of-home catering sector. As early as 2011, 2,900 businesses with 150,000 employees belonged to a corresponding association; the 100 largest companies generated over 11 billion euros in revenue at the time, with growth of 5.1%. Among the highest-revenue companies are McDonald's and Burger King.
Within these standardised structures, egora offers comprehensive catering solutions for every occasion in Berlin, with access to over 100 carefully curated top caterers and individual menu suggestions within three hours of enquiry.
