egora
Lexikon
Roadshow

Roadshow

A roadshow is a mobile series of events for sales promotion and direct customer communication at changing locations – ideal for flexible catering.

egora Catering-Lexikon

Roadshows serve to promote sales and enable direct communication with potential customers. They allow companies to present products and services – not only through information, but above all through experiences. These events strengthen brand presence through personal contact and connection with the local target audience. Roadshows are usually organised by specialised agencies or event management firms; planning includes setting dates and routes as well as a thorough target audience analysis.

Catering for mobile events

egora offers specialised catering services for roadshow events and has been active in this field since 1999. With more than 20,000 satisfied customers, egora stands for fresh and flexible services. The service offering includes:

  • Finger food
  • Buffets
  • Menus for various numbers of guests

A consultation tailors the catering to your budget and type of event, matched to the time of day and target audience. Planning aids such as checklists help you achieve the best possible setup.

Menu options for roadshow events

The varied selection of dishes ranges from business lunches through soups, curries and pasta to quiches and salads. Regional cuisines and individual preferences are taken into account. The catering can be adapted to the roadshow theme, such as “clean eating” for organic cosmetics or specific tastes like filtered water for a water filter manufacturer. Roadshow catering is suitable for occasions such as product launches, brand-image events, private views and professional community meetings. Additional services include standing tables, crockery and cutlery, gazebos and the booking of service staff.

Fast delivery to multiple locations

Delivery takes place within three hours from several locations across Germany, thus ensuring fast, reliable catering. Individual advice is available around the clock.

Sustainability in roadshow catering

Sustainability plays a central role: transport routes are minimised through the use of electric vehicles, which significantly reduces CO₂ emissions. In addition, environmentally friendly alternatives such as palm-leaf crockery are used to further reduce the ecological footprint.

Get an individual buffet menu suggestion today.

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