Meet Food

Meet Food describes the growing trend in which consumers demand transparency about the origin and production of their food. In the wake of numerous food scandals, interest in sustainable and regional products has risen markedly. The trend emphasises consumers’ responsibility towards producers and animals, and it is growing alongside the demand for authentic experiences surrounding production and preparation.

Transparency and quality

Consumers increasingly ask specifically about production conditions, transport routes and preparation methods. Caterers and restaurateurs respond with transparent information about their products. Producers grant deep insights into production, for example in dairies or on farms, including insights into animal husbandry and slaughtering processes. This closeness between consumers and producers reinforces the trend still further.

Authentic experiences and regional products

As the trend takes hold, consumer behaviour changes markedly:

• Industrially produced foods are losing popularity
• Artisanally made products are gaining in importance
• Interest in traditional and aromatic varieties of fruit and vegetables at regional markets is increasing

Foodies are willing to pay a higher price for quality and are particularly interested in the stories behind their food. The trend creates opportunities for family farms to market their products – such as beef and pork – directly.

Storytelling and sustainable practices

Storytelling makes the stories behind the products tangible. Catering providers rely on fresh, regional ingredients and support local producers. Sustainability is promoted through biodegradable packaging and climate-neutral processes; any fish used is often MSC-certified. Quality marks and certifications guarantee quality and trust.

Interactive experiences through show cooking

Show cooking and event catering let guests experience the preparation live and create an emotional bond with the food. The catering team often brings more than 15 years of experience and provides high-quality premium options.

Meet Food with egora

egora responds to the need for transparency and quality with access to more than 100 carefully curated top caterers in Berlin, bespoke menu adjustments for every occasion and expert advice from catering specialists around the clock.