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Fitness food covers protein-rich, balanced products specifically tailored to the needs of athletes and health-conscious people.
Fitness food comprises a broad range of products specially tailored to the needs of athletes and health-conscious people. These include waffles, muffins, pancakes, mueslis, bread and spreads, enriched with nutrients for a balanced diet. In addition, Fit Food dressings, syrups and sauces provide a variety of flavours. Vegan and vegetarian options are also available.
The concept is aimed specifically at athletes and people with special dietary needs, including those with allergies. Many products are low carb and low fat. Snacks and bars often have a high protein content, a low fat content and no added sugar, making them ideal pre- and post-workout snacks. The high protein content supports the building and maintenance of muscle mass.
The range supports fitness goals such as weight loss or muscle building through a controlled distribution of nutrients. Various diet boxes with five balanced meals take health aspects and taste into account, whereby certain ingredients can be excluded as needed. Breakfast offerings include protein muesli, low-carb muesli, superfood muesli and crispies. Protein bread is available baked or as a baking mix, complemented by supplements such as vitamins, minerals and sports nutrition products. The nutrient-rich ingredients include:
In production, importance is placed on high-quality, fresh ingredients without preservatives or artificial enhancers. Natural spices and fresh herbs round off the dishes. Breakfast options are lactose-free and come from organic farming. The dishes are simple and quick to prepare – ideal for a busy lifestyle.
To minimise the environmental impact, the use of plastic has been reduced by 90% and replaced with ecological packaging, biodegradable cutlery, ecological boxes and paper products. A further concern is avoiding artificial ingredients, which underlines the sustainable orientation of fitness food.
